We’ve already established that Google likes quality content and articles that combine keywords, synonyms and related phrases. But what about your web site visitor? If your pages rank higher on Google because of better content, how can you ensure that those who visit your site will like it too? Generally speaking, Google and other major search engines redesigned their software to give higher ranking to pages with better content. And, since consumers are usually searching for information, Google automatically made it easier for consumers to find exactly what they want. If you supply your target audience with quality content (that just happens to be SEO compliant), they’re more likely to stay on your page and click through your site.