Many business software programs incorporate Customer Relationship Management (CRM) into their packages, making it easy for big and small businesses to access software that helps them manage sales and customer relationships. Integrated business software like Salesforce uses CRM tools (a) to help streamline business practices in order to promote long term customer satisfaction and (b) to help businesses work more efficiently. But what exactly is it and how does it work?

CRM – Customer Relationship Management: What it is and how it works

CRM – Customer Relationship Management: What it is and how it works