Every business searches for opportunities to increase exposure in the marketplace and increase profit potential without exhausting resources. As a small business owner, you understand the importance of investing in quality software that will not only benefit you now, but also give you a platform on which to build your business. Not all software systems are alike, however, and if the wrong programs are installed, even the most basic tools can create management nightmares. Professionally customized software, however, allows small businesses to maximize immediate productivity while simultaneously promoting long term growth. Custom Software VS Out-of-the-Box Why custom software? Pre-packaged software is not designed to meet the unique needs of every small business. Many of these products provide you with enough tools and technology to create a foundation on which your business can begin to develop, but few are tailored to meet the niche needs of your specific company. By customizing software tools, professionals, like those at 3wC, can build a software platform that is specifically designed to meet the needs of your business and your team. Customization involves not only choosing which tools would best benefit your company, but also creating a system that is designed around the way you work and integrating it into your existing software.