So you have a blog and a social media presence (Twitter, Facebook, and/or LinkedIn). What metrics are you using to measure the success of your efforts? According to Business.com in a Benchmark Study (which is cited in an article entitled  The Power of Blogs & Social Media ) the most popular metrics used to measure B2B Social Media Success are: - Website Traffic – 68%B - Brand Awareness – 61% - Engagement with Prospects – 60% - Engagement with Customers – 52% - Brand Reputation – 47% - Prospect Lead Quality – 40% - Revenue – 38% - Prospect Lead Volume – 37% - Useful Product Feedback – 26% In order to determine the ROI you’re getting out of your blog and social media efforts you will have to decide which metrics are most important to you and determine a clear way to measure the success or failure of your efforts

The Power of Blogs & Social Media in B2B Marketing

The Power of Blogs & Social Media in B2B Marketing