Salesforce was designed to help small and large businesses manage customer relations by maximizing efficiency and profitability.  By combining multiple software tools, Salesforce gives small business owners the ability to streamline communication, organize tasks and data, improve information collection and distribution, and save time and money by giving companies a platform on which to build better communication within their company as well as with clients. How CRM Works As one of the top Customer relationship Management (CRM) systems on the market, Salesforce was designed to be customized to suit the unique needs of each individual business.  Although Salesforce has multiple communication and data processing tools, not every business needs every tool.  Web development companies like 3wC can help small business owners determine which tools they need to improve immediate services and which ones can be added and developed later as their business grows.  CRM tools are designed to move with your business and provide you with all the tools you need as your company moves into the future. The Ease and Importance of CRM for Small Businesses So how can you, a small business owner, maximize the productive potential of this versatile software?